Privacy Policy

Last Updated: January 2025

At Peak Ski Gear Co. (operating as Swix Store), we are committed to protecting your privacy and ensuring the security of your personal information. Just as we meticulously select high-performance ski racing gear for reliability and precision, we apply the same rigorous standards to safeguarding your data. This Privacy Policy outlines how we collect, use, share, and protect your information when you visit our website peakskigearco.com or make a purchase from us.

By using our website, you consent to the practices described in this policy. We comply with applicable privacy laws, including the General Data Protection Regulation (GDPR) for our European customers and the California Consumer Privacy Act (CCPA) for California residents, among others.

1. Information We Collect

We collect information that you provide directly to us, as well as data automatically collected through your use of our website:

• Personal Information: When you make a purchase, create an account, or contact us, we collect details such as your name, email address, shipping address, billing address, phone number, and payment information (e.g., credit card details processed securely via our payment partners).
• Transaction Data: Details about your purchases, including products ordered, payment method, and transaction history.
• Technical Data: Information automatically collected through cookies and similar technologies, including your IP address, browser type, device information, and browsing behavior on our site (e.g., pages visited, time spent).
• Communication Data: Records of your interactions with us, such as customer support inquiries or feedback.

2. How We Use Your Information

We use your information to provide and improve our services, with a focus on performance and efficiency—much like the elite ski equipment we offer:

• To process and fulfill your orders, including shipping and customer service.
• To communicate with you about orders, products, promotions, and updates (with your consent where required).
• To enhance website functionality, user experience, and product offerings through data analysis.
• To prevent fraud and ensure transaction security.
• To comply with legal obligations and enforce our terms of service.

3. Sharing and Disclosure of Information

We value your trust and do not sell your personal information. We may share data with third parties only as necessary:

• Service Providers: Trusted partners who assist in payment processing (e.g., Visa, MasterCard, JCB, PayPal), shipping, marketing, and IT services. These providers are bound by confidentiality and data protection agreements.
• Legal Compliance: When required by law, regulation, or legal process.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred under confidentiality terms.

We ensure all third parties adhere to strict security and privacy standards.

4. Data Storage and Security

Your data is stored on secure, encrypted servers located in the United States and other regions compliant with international data protection standards. We implement technical and organizational measures—including encryption, access controls, and PCI-DSS compliance for payment data—to protect your information from unauthorized access, loss, or misuse. While we strive for maximum security, no system is entirely risk-free; we continuously update our protocols to maintain the highest level of protection.

We retain your data only as long as necessary for the purposes outlined, or as required by law.

5. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access and Portability: Request a copy of your data or transfer it to another service.
• Correction and Deletion: Update inaccuracies or request deletion of your data.
• Opt-Out: Unsubscribe from marketing communications or withdraw consent for data processing (without affecting transaction-related processing).
• Restriction and Objection: Limit how we use your data in certain circumstances.

To exercise these rights, contact us at [email protected]. We will respond within 30 days, verifying your identity for security.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. These include:

• Essential Cookies: Required for site functionality, such as shopping cart and payment processing.
• Analytical Cookies: Help us understand how users interact with our site (e.g., Google Analytics).
• Marketing Cookies: Used to display relevant ads based on your interests (you may opt out).

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect site functionality.

7. International Data Transfers

As a global retailer, we may transfer and process data outside your home country, including in the United States. We ensure such transfers comply with legal safeguards, such as GDPR-approved mechanisms, to protect your information.

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect data from children without parental consent.

9. Changes to This Policy

We may update this policy periodically to reflect changes in practices or laws. The revised version will be posted on our website with an updated effective date.

10. Contact Us

For questions about this Privacy Policy or your data, contact our support team: